Monday, 29 December 2008

Dancehall pinoeers - is music just a business?

What dancehall has taught hip hop, r n b and urban artists, smart remixing pushes their brand/ sorry artist
When dancehall made an impact 2001/2002 it emphasised what many artists lose out on, getting your name out there and the small thing... loving the music you create.
Dancehall creates two things, a great production and the ability that artists can jump on the same beat and take the track in a different direction.
A number of riddims created a hype, big artists had to ride the beat, Sean Paul, Vybez Kartel get on the hottest beats which would lead the up and coming rappers to collab and create more hype. Big US artists in turn jumped on it and end up remixed and released to the main stream, through the mixtapes market and big radio play.
This has now been introduced into the mainstream (aka the crazy world of hip hop). Its not new of course but happens alot more regularly and allowing artists the chance to collab on a track which record labels would never allow previously.
From a marketing prospective this has helped artists such as Lil Wayne to jump on tracks, release mixtapes and making him the hottest property in urban music. Other popular mainstream hip hop artists such as TI and T Pain have also had great success.
What is also interesting is that artists such as Akon become a mix of an artists, producer and label owner. Giving him almost complete control. The music industry is ever evolving, developing talents, releasing when its best for one the label and arguably second for the talent. Learning from Dr Dre dropping Eminem was one of the best moves in modern business, same with em dropping 50 and then leading to slim records, clothing ranges, record labels for his recording artists (G Unit records) and even computer games.

Danny Denhard
http://www.last.fm/home

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